You have a video right below the header section of your website (Hero Section). The video shows your current and potential customers how your product is made. You take the viewer across your facility and it shows the web how your product is carefully packaged and made. You add the video to your website and it just looks fantastic. You then run a tool like Google Page Speeds Insights and your website is super slow because the video is massive and it takes like 4 minutes to load. Should you remove the video altogether and opt for something else? NO!!! if it's awesome and you know it will convert current website visitors into foot traffic for you, keep it. You just have to optimize it to load faster on people's phones.
According to Google, 53% of mobile website visitors leave a page if it takes longer than 3 seconds to load. And, 85% of mobile video viewers expect videos to start playing within 3 seconds. In order to fix some potential problems you may be having with that video here are some ways you can optimize your hero section videos, especially for mobile:
Use the right video format. MP4 and WebM are the most popular video formats for mobile devices, so make sure to use one of these formats for your videos.
Compress your videos. Compressing your videos will reduce their file size without sacrificing too much quality. There are a number of free and paid video compression tools available online.
Use a video hosting service. Video hosting services like YouTube and Vimeo can help you deliver your videos to visitors quickly and efficiently.
Use lazy loading. Lazy loading is a technique that delays the loading of images and videos until they are visible on the screen. This can help improve your landing page's loading speed, especially on mobile devices.
Use adaptive streaming. Adaptive streaming is a technique that adjusts the quality of a video stream based on the viewer's internet connection speed. This ensures that viewers can watch your video without buffering or lag, even if they have a slow internet connection. We all have different phones with different providers, this is a great way to make sure all your visitors have the same positive experience.
Preload Video Metadata. Include the preload="metadata" attribute in your video HTML to preload metadata without fetching the entire video file. This allows the browser to display the video duration and dimensions without significantly impacting load times.
Keep your videos short and to the point. Mobile users have short attention spans, so keep your videos under 2 minutes long.
Use subtitles. Many people watch videos on mobile without sound, so it's important to include subtitles so that everyone can understand your message.
Make sure your videos are responsive. Responsive videos will automatically resize to fit the screen of any device.
Test your videos on different mobile devices. Before you launch your landing page, be sure to test your videos on different mobile devices and browsers to make sure they load quickly and play properly.
Regular Performance Testing. Regularly test your website's loading speed using tools like Google PageSpeed Insights, GTmetrix, or Pingdom. These tools provide valuable insights and recommendations for further optimization. This section is like a copy/paste for most of our blog posts, it's that important.
How important it is to optimize your Video(s):
According to HubSpot, videos increase conversion rates by an average of 86%.
According to Cisco, the "Video" will account for 82% of all internet traffic by 2022.
According to Google, 62% of mobile video viewers take action after watching a video.
According to Brightcove, 80% of consumers are more likely to purchase a product after watching a video about it.
Optimizing your hero section videos for mobile creates a better user experience and it will boost your conversions. Follow the tips to make sure your videos look good and load fast on all mobile devices for a better user experience for all of your site visitors.
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