If you want to sell your products online, WooCommerce is a great platform to use. WooCommerce is a free plugin for WordPress that lets you create an online store. You can customize your store to fit your brand, offer different types of beer products, and accept various payment methods.
But how much does it cost to run a WooCommerce store? And what are the best payment options for your business? In this blog post, we will answer these questions and help you get started with selling beer online with WooCommerce.
The Costs of Running a WooCommerce Store
The WooCommerce plugin itself is free to download and use, but there are some other costs that you need to consider when running an online store. These include:
Hosting: This is the service that provides the space and resources for your website to run on the Internet. You need a reliable and secure hosting provider that can handle the traffic and transactions of your online store. The cost of hosting depends on the plan and provider you choose, but you can expect to pay anywhere from $3 to $30 per month for a shared hosting plan, or more for a dedicated or managed hosting plan. If you plan to start selling many items do not get shared hosting as it may slow your site down.
Domain name: This is the address of your website on the internet, such as www.yourbrewery.com. You need to register a domain name that matches your brand and is easy to remember. The cost of a domain name varies depending on the extension and registrar you choose, but you can expect to pay around $10 to $15 per year for a .com domain name. Make sure they provide "WhoIs" protection.
SSL certificate: This is a security feature that encrypts the data that is exchanged between your website and your customers. You need an SSL certificate to accept online payments and protect your customers' personal and financial information. Some hosting providers offer free SSL certificates, while others charge a fee. You can also get a free SSL certificate from Let's Encrypt, a nonprofit organization that provides SSL certificates for websites.
Theme: This is the design and layout of your website. You need a theme that is compatible with WooCommerce and suits your brewery. You can choose from thousands of free and premium themes available on WordPress or other marketplaces. The cost of a theme depends on the quality and features it offers, but you can expect to pay around $50 to $100 for a premium theme. A website designed for you and your business can also be created if you need one here at Maraguz WD.
Plugins: These are additional features that you can add to your website to enhance its functionality. You need some plugins to make your WooCommerce store work better, such as plugins for SEO, security, analytics, shipping, taxes, etc. You can find many free and premium plugins on WordPress or other marketplaces. The cost of plugins depends on the number and quality of plugins you use, but you can expect to pay around $20 to $100 per year for a premium plugin.
The total cost of running a WooCommerce store depends on the choices you make regarding these factors, but you can estimate it by adding up the costs of each component. For example, if you choose a shared hosting plan for $10 per month, a .com domain name for $12 per year, a free SSL certificate from Let's Encrypt, a premium theme for $60, and two premium plugins for $40 each per year, your total cost would be around:
$10 x 12 + $12 + $0 + $60 + $40 x 2 = $252 per year
This is just an example, and your actual cost may vary depending on your needs and preferences.
The Payment Options for Your WooCommerce Store
One of the most important aspects of running an online store is accepting customer payments. WooCommerce supports many payment options, including credit cards, debit cards, PayPal, Stripe, Square, Amazon Pay, and more.
Each payment option has its advantages and disadvantages, such as fees, security, convenience, customer preference, etc. You need to choose the payment options that work best for your brewery and your customers.
Here are some of the most popular payment options for WooCommerce stores:
WooCommerce Payments: This is an all-in-one solution that lets you accept credit cards and debit cards directly on your website without any third-party accounts or services. WooCommerce Payments is powered by Stripe, one of the leading payment processors in the world. WooCommerce Payments transactions are priced as:
2.9% + $0.30 per online transaction for U.S.-issued cards (+1.5% for cards issued outside of the U.S.)
2.6% + $0.10 per in-person transaction (+1.5% for cards issued outside the U.S.)
WooCommerce Payments also offers features such as refunds, chargebacks, deposits, subscriptions, recurring payments, etc.
PayPal Checkout: This is a simple and quick solution that lets you accept credit cards, debit cards, PayPal, Venmo, and PayPal Credit on your website. PayPal Checkout is one of the most trusted and widely used payment methods in the world. PayPal Checkout transactions are priced as follows:
2.9% + $0.30 per online transaction for U.S.-issued cards (+1.5% for cards issued outside of the U.S.)
2.7% per in-person transaction (+1.5% for cards issued outside the U.S.)
PayPal Checkout also offers features such as refunds, chargebacks, fraud protection, buyer protection, etc.
Square Payments: This is a comprehensive solution that lets you accept online and offline payments with one account. Square Payments is a popular payment processor that also provides a host of business management perks, such as an in-store point of sale (POS) system that integrates with WooCommerce3. Square Payments transactions are priced as follows:
2.9% + $0.30 per online transaction
2.9% + $0.10 per in-person transaction
Square Payments also offers features such as refunds, chargebacks, deposits, inventory management, customer management, etc.
These are just some of the payment options available for WooCommerce stores. You can find more options on WooCommerce's payment gateway page. You can also use multiple payment options on your website to give your customers more choices and convenience.
Selling BrewPub products online with WooCommerce is a great way to reach more customers and grow your business. WooCommerce is a free e-commerce platform that lets you create an online store with ease. However, there are some costs associated with running a WooCommerce store, such as hosting, domain name, SSL certificate, theme (or custom website), plugins, etc. You also need to choose the best payment options for your WooCommerce store, such as WooCommerce Payments, PayPal Checkout, and Square Payments.
We hope this blog post has helped you understand the costs and payment options of running a WooCommerce BrewPub store. If you need any help with setting up or managing your WooCommerce store, feel free to contact us.
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