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Social Media Marketing: Which Option is Best for Your Restaurant, Pub, Brewery?



If you own a bar, pub, or restaurant, you know how important it is to attract and retain customers. You also know how competitive the industry is, especially in the age of social media. That’s why you need to have a strong online presence that showcases your brand, your products, and your events.


But which social media platform should you focus on? There are many options, but one that stands out above the rest for Hospitality is Instagram.


Instagram is the perfect platform for marketing your bar, pub, or restaurant because it is:


  • Visual: Instagram is all about sharing photos and videos of your food, drinks, ambiance, and staff. You can use filters, stickers, captions, and hashtags to make your posts more appealing and engaging. You can also use stories and reels to create short, catchy clips showcasing your business's personality and creativity.


  • Popular: Instagram has over 1 billion monthly active users, and 63% of them log in at least once a day. That means you have a huge potential audience for your posts. Besides, 80% of users follow at least one business on Instagram, and 1/3 of the most viewed stories are created by businesses. That means users are interested in discovering and interacting with locations like yours.


  • Effective: Instagram can help you increase your brand awareness, customer loyalty, and sales. According to Sprout Social, 75% of people purchased a product because they saw it on social media, and 60.7% of them need to see a post 2-4 times before making a purchase. That means you need to post consistently and frequently to influence your customers’ decisions. Instagram also allows you to use location-based advertising to target your local customers and drive them to your venue.


Instagram is the ideal platform for marketing your bar, pub, or restaurant because it allows you to showcase your products and events in a visual and engaging way, reach a large and interested audience, and drive more traffic and sales to your business. The best option for your marketing hub will always be your website, but you can easily connect your Instagram feed to your website's events page via plug-ins to keep you from updating multiple sites.


If you need help with setting up your Instagram account, creating relevant posts, or using location-based advertising, feel free to contact us. We specialize in web design and social media marketing for the hospitality industry. We can help you create a stunning and effective Instagram strategy that will boost your business.



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